Edu-business within the Triple Helix. Value production through assetization of educational research

Growing demands on evidence-based teaching, combined with increasing business involve-ment, constitute a transformation of education in which research and collaborations have become commodities selling points for companies. This article, building interviews 30 Swedish edupreneurs, explores how the discursive trope Triple Helix organises between sector, research, school. In what ways do people edu-business use kinds values they expect to produce through different practices? The study identifies five approaches – philanthropists, influencers, ambassadors, brokers, engineers describe edupreneurs’ manifold using, relating to, translating into sellable products. Using theoretical lens assetization, we show are produced: (1) economic strengthening company’s brand; (2) pedagogical changing teaching practices; (3) political lobbying policy change public conversations; (4) academic defining useful funding (5) social networks. We conclude that striving preserves entrepreneurial right define providing legitimacy power an important asset edu-market.